Zašto tvoj sadržaj više ne smije živjeti samo na Facebooku: Nova era pretraživanja i kako se prilagoditi
Ako ti cijeli content živi na Facebooku – imam jednu riječ za tebe: Rizično. U 2025., korisnici više ne pretražuju informacije samo na Googleu. Koriste TikTok kao tražilicu. Instagram se promjenio algoritam i oslanja se na ključne riječi. YouTube kao edukaciju. ChatGPT za savjete. A tvoj web? Ako ga nema – nisi u igri. Tvoj […]
What is UGC (User-Generated Content)?
What is UGC (User-Generated Content)? UGC (User-Generated Content) means content created by users or consumers of a brand, which is used for marketing purposes. This content may include photos, videos, reviews, blog posts, social media posts, and more. UGC is authentic, credible and often has much higher engagement than traditional advertising campaigns, because it is […]
Black on White.
Black on White. A Step Away from the Ordinary. If you’re looking for a typical web agency with an “About Us” page or sales copy that sounds like a copy-paste job, this isn’t the place. This introduction takes only 1 minute of casual reading, but if you’re the type who likes to skip ahead, feel […]
Buyer persona: who is the ideal customer?
Imagine yourself in a situation where you have finally started a business and slowly but surely realize a long-dreamed idea. You have started step by step and now you are facing a great challenge of marketing and promoting your products and services. Who are they for? Who wants to buy them? Who will you offer them to? […]
Email Marketing Strategy
Believe it or not, email marketing is still going strong! It may be the best possible strategy for your business. Based on the 2020 data, email marketing is still ranked as the most effective marketing channel beating out on social media. And the main reason for this is: Email marketing is cost-effective. The cost of […]
How to choose the right social media platform?
The right social media platform is the one your audience is already using. There is no doubt any longer that the social media platforms are the necessary tools for your business. Online research suggests that 73% of marketers have reported social media marketing as being effective for their business. That said, if you are not using […]
11 SEO Rules for a Happy Website Owner
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]April 2020 statistics show that Google is netting a total of 87% of search engine traffic, and Bing being second with just about […]
eCommerce Tips to Convert Website Visits
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]On average, only 2.86% of eCommerce website visits convert into a purchase. This means that in about 35 visits to an online store, […]
