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Y<\/span>ou want to make a good first impression when you meet new people. The same goes for visitors to your website. You want a website that encourages visitors to take the next step: buy or contact. In other words, you want your leads to\u00a0convert\u00a0<\/a>to customers.<\/p>\n Web Design is one of the key factors that can impact on the buyers and their decisions. It takes\u00a0between 50 and 500 milliseconds (ms)<\/a>\u00a0for\u00a0users to form an opinion about your website that determines whether they\u2019ll stay or leave. That said,\u00a0you have about 50 ms to make a good first impression with your website.<\/em><\/strong> Shallow, aren’t we?<\/p>\n Those first impressions are 94% design related. Great design will get people to trust you and stick around. Can web design improve sales? Yes, it can. Results of the research showed that the first impression is influenced by the value proposition and visual appeal.<\/p>\n A value proposition is a promise of value to be delivered. It\u2019s the primary reason a prospect should buy from you. It\u2019s not a slogan or catchy phrase.<\/p>\n You have to present your value proposition as the first thing the visitors see on your homepage but should be visible in all major entry points of the site (category and product pages).<\/p>\n What is the end-benefit you\u2019re offering in one short sentence? It can mention the product and\/or customer. Make it an attention grabber. A specific explanation of\u00a0what<\/strong>\u00a0you do, your offer, for\u00a0who\u00a0<\/strong>and\u00a0why\u00a0<\/strong>it\u2019s useful.<\/p>\n Images communicate much faster than words. Show the\u00a0product image, or an image reinforcing your main message.<\/p>\n You need a value proposition and you need to communicate it clearly on all the main entry pages: homepage, product pages, category pages, etc.<\/p>\n The key question we like to ask our clients is why? If you don\u2019t state why users should buy from you, you will lose most of them. Explain the key benefits or advantages to your products clearly under their specifications.<\/p>\n Are you chic, silly, savvy, smart, classic or what? What makes you different from the competition? Does your website communicate this clearly through typography, design and images on your website?<\/p>\n If you want to differentiate your website and increase sales with web design, focus on using high-quality visuals. When you have blocks of text on your page and nothing to break them up, you risk pushing your audience away from engaging with your site. Walls of text can feel overwhelming, which causes users to bounce from your website.<\/p>\n Good website design includes high-quality visuals that help enhance the user experience. Don\u2019t try to save money on web design. We\u2019ve seen how web design can result in a significant conversion boost.<\/p>\n These visuals can range from HD images, content entry animations, ongoing background animations with immersive interaction, mouse hover animations, etc.<\/p>\n Even though it seems like a small thing, putting your phone number It\u2019s a trust thing. People want to know that they can reach you. It\u2019s a simple fix that adds a lot of value in most cases.<\/p>\n Show the \u201creal\u201d organization behind your site; show full office address, phone number, and staff.<\/p>\n Consider adding live chat and display it on the bottom right corner of your website or eCommerce site. Live chat can boost your online sales by up to 40%<\/a>! There are many chat widgets on the market, available to implement on most CMS platforms.
\nThis also means that you need to hit that sweet spot between usability, alluring graphics and interesting functionality.<\/p>\nAdd value proposition<\/h2>\n
Differentiate your website<\/h2>\n
Contact information<\/h2>\n
\nand email address on the top of your site usually boosts conversions. Add contact page to your main navigation menu.<\/p>\n
\nWe, for example, like to use the Facebook Messenger chat widget, which is integrated with our page’s messenger. It’s very neat for those who have their Facebook page up and running!<\/p>\nFree Shipping<\/h2>\n