{"id":1922,"date":"2025-06-17T13:44:57","date_gmt":"2025-06-17T13:44:57","guid":{"rendered":"https:\/\/mjdd.hr\/?p=1922"},"modified":"2025-06-17T14:00:41","modified_gmt":"2025-06-17T14:00:41","slug":"zasto-tvoj-sadrzaj-vise-ne-smije-zivjeti-samo-na-facebooku-nova-era-pretrazivanja-i-kako-se-prilagoditi","status":"publish","type":"post","link":"https:\/\/mjdd.hr\/en\/zasto-tvoj-sadrzaj-vise-ne-smije-zivjeti-samo-na-facebooku-nova-era-pretrazivanja-i-kako-se-prilagoditi\/","title":{"rendered":"Za\u0161to tvoj sadr\u017eaj vi\u0161e ne smije \u017eivjeti samo na Facebooku: Nova era pretra\u017eivanja i kako se prilagoditi"},"content":{"rendered":"<p>Ako ti cijeli content \u017eivi na Facebooku \u2013 <em data-start=\"988\" data-end=\"1014\">imam jednu rije\u010d za tebe<\/em>: <strong data-start=\"1018\" data-end=\"1030\">Rizi\u010dno.<\/strong><\/p>\n<p>U 2025., korisnici vi\u0161e ne pretra\u017euju informacije samo na Googleu. Koriste <strong data-start=\"1109\" data-end=\"1189\">TikTok kao tra\u017eilicu. Instagram se promjenio algoritam i oslanja se na klju\u010dne rije\u010di. YouTube kao edukaciju. ChatGPT za savjete. A tvoj web? <\/strong>Ako ga nema \u2013 nisi u igri.<\/p>\n<p>Tvoj sadr\u017eaj mora biti dio \u0161ire <strong data-start=\"811\" data-end=\"838\">content strategije<\/strong>, a ne samo spontanog objavljivanja na jednoj mre\u017ei.<\/p>\n<h2>Nova era pretra\u017eivanja je stigla<\/h2>\n<p>Ljudi postavljaju pitanja Chat Gpt-u ili nekom drugom AI Alatu, TikToku, Pinterestu. I to sve vi\u0161e. Ako nema\u0161 web, blog ili newsletter\u2026 tvoja strategija za dru\u0161tvene mre\u017ee nije potpuna.<\/p>\n<p data-start=\"1348\" data-end=\"1381\">Evo fri\u0161kih brojki (2024 podaci):<\/p>\n<ul data-start=\"1383\" data-end=\"1842\">\n<li data-start=\"1383\" data-end=\"1509\">\n<p data-start=\"1385\" data-end=\"1509\"><strong data-start=\"1385\" data-end=\"1398\">40% Gen Z<\/strong> koristi <strong data-start=\"1407\" data-end=\"1454\">TikTok ili Instagram kao primarnu tra\u017eilicu<\/strong> za restorane, proizvode i edukaciju (Google Research).<\/p>\n<\/li>\n<li data-start=\"1510\" data-end=\"1582\">\n<p data-start=\"1512\" data-end=\"1582\"><strong data-start=\"1512\" data-end=\"1523\">YouTube<\/strong> je drugi najve\u0107i search engine na svijetu (nakon Googlea).<\/p>\n<\/li>\n<li data-start=\"1583\" data-end=\"1723\">\n<p data-start=\"1585\" data-end=\"1723\"><strong data-start=\"1585\" data-end=\"1614\">ChatGPT i sli\u010dni AI alati<\/strong>: dnevno preko <strong data-start=\"1629\" data-end=\"1651\">100 milijuna upita<\/strong>, sve vi\u0161e se koristi kao izvor informacija <em data-start=\"1695\" data-end=\"1702\">prije<\/em> klasi\u010dnog Googlanja.<\/p>\n<\/li>\n<li data-start=\"1724\" data-end=\"1842\">\n<p data-start=\"1726\" data-end=\"1842\">65% korisnika ka\u017ee da <strong data-start=\"1748\" data-end=\"1788\">prvo pretra\u017ei brand ili osobu online<\/strong> prije nego \u0161to se odlu\u010de na suradnju (HubSpot, 2024).<\/p>\n<\/li>\n<\/ul>\n<p>Poanta ovih statisti\u010dkih podataka je da bez \u0161ire content strategije, propu\u0161ta\u0161 ogromnu priliku da te prava publika prona\u0111e.<\/p>\n<p><strong>Jo\u0161 nema\u0161 web? Ili ti zadnji blog post datira iz 2022.? <\/strong>OK zvu\u010di stra\u0161no, ali nije kasno za promjene. Otkrit \u0107u ti tajnu kako da tvoj sadr\u017eaj opstane me\u0111u svom tom bukom AI-a. Evo ga.<\/p>\n<p>Klju\u010d je u <strong data-start=\"1969\" data-end=\"1997\">diverzifikaciji sadr\u017eaja<\/strong> \u2013 to zna\u010di:<\/p>\n<ul>\n<li data-start=\"2011\" data-end=\"2063\">\n<p data-start=\"2013\" data-end=\"2063\">Da tvoji savjeti \u017eive i na Instagramu\/TikToku i blogu.<\/p>\n<\/li>\n<li data-start=\"2064\" data-end=\"2152\">\n<p data-start=\"2066\" data-end=\"2152\">Da tvoji edukativni Reelsi postoje i u obliku <strong data-start=\"2112\" data-end=\"2127\">newslettera<\/strong> ili <strong data-start=\"2132\" data-end=\"2151\">Pinterest pinova<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2153\" data-end=\"2223\">\n<p data-start=\"2155\" data-end=\"2223\">Da tvoj <strong data-start=\"2163\" data-end=\"2170\">web<\/strong> postane mjesto gdje se tvoje znanje <em data-start=\"2207\" data-end=\"2215\">zbilja<\/em> zadr\u017ei.<\/p>\n<\/li>\n<\/ul>\n<h2>\u0160to zna\u010di \u201cstrategija za content\u201d?<\/h2>\n<p data-start=\"1903\" data-end=\"1934\">Strategija za content zna\u010di da:<\/p>\n<ul data-start=\"1935\" data-end=\"2048\">\n<li data-start=\"1935\" data-end=\"1958\">\n<p data-start=\"1937\" data-end=\"1958\">zna\u0161 <strong data-start=\"1942\" data-end=\"1958\">kome govori\u0161<\/strong><\/p>\n<\/li>\n<li data-start=\"1959\" data-end=\"1990\">\n<p data-start=\"1961\" data-end=\"1990\">zna\u0161 <strong data-start=\"1966\" data-end=\"1990\">koju poruku prenosi\u0161<\/strong><\/p>\n<\/li>\n<li data-start=\"1991\" data-end=\"2048\">\n<p data-start=\"1993\" data-end=\"2048\">zna\u0161 <strong data-start=\"1998\" data-end=\"2022\">na kojim platformama<\/strong> se tvoja publika zadr\u017eava<\/p>\n<\/li>\n<\/ul>\n<p>Ne mora\u0161 biti svugdje, ali mora\u0161 biti strate\u0161ki prisutan tamo gdje tvoja publika tra\u017ei informacije.<\/p>\n<p data-start=\"2139\" data-end=\"2295\">Primjer:<br \/>\nSnimi Reels \u2192<br data-start=\"2164\" data-end=\"2167\" \/>Pretvori ga u blog post \u2192<br data-start=\"2195\" data-end=\"2198\" \/>Po\u0161alji ga kao newsletter \u2192<br data-start=\"2228\" data-end=\"2231\" \/>Objavi kao pin na Pinterestu \u2192<br data-start=\"2264\" data-end=\"2267\" \/>Prebaci u LinkedIn \u010dlanak<\/p>\n<p data-start=\"2297\" data-end=\"2331\">To je content strategija u akciji.<\/p>\n<h2 data-start=\"2297\" data-end=\"2331\">Kako izgleda jednostavna, ali u\u010dinkovita strategija za dru\u0161tvene mre\u017ee?<\/h2>\n<ul>\n<li data-start=\"2419\" data-end=\"2461\">\n<p data-start=\"2422\" data-end=\"2461\"><strong data-start=\"2422\" data-end=\"2430\">Plan<\/strong> \u2013 unaprijed zna\u0161 o \u010demu pri\u010da\u0161<\/p>\n<\/li>\n<li data-start=\"2462\" data-end=\"2524\">\n<p data-start=\"2465\" data-end=\"2524\"><strong data-start=\"2465\" data-end=\"2478\">Platforme<\/strong> \u2013 bira\u0161 one koje ti donose stvarnu vrijednost<\/p>\n<\/li>\n<li data-start=\"2525\" data-end=\"2587\">\n<p data-start=\"2528\" data-end=\"2587\"><strong data-start=\"2528\" data-end=\"2543\">Ponavljanje<\/strong> \u2013 reciklira\u0161 sadr\u017eaj, ali u novim formatima<\/p>\n<\/li>\n<li data-start=\"2588\" data-end=\"2671\">\n<p data-start=\"2591\" data-end=\"2671\"><strong data-start=\"2591\" data-end=\"2621\">Poveznica s webom i blogom<\/strong> \u2013 Instagram te otkriva, ali blog gradi povjerenje<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2739\" data-end=\"2988\">Bez strategije za content, lako se izgubi\u0161 u algoritmu.<br data-start=\"2794\" data-end=\"2797\" \/>Bez bloga, newslettera ili weba \u2013 tvoj sadr\u017eaj nestane nakon 24 sata.<br data-start=\"2866\" data-end=\"2869\" \/>Bez SEO-a \u2013 ne postoji\u0161 u Googleu.<br data-start=\"2903\" data-end=\"2906\" \/>Bez razmi\u0161ljanja o ChatGPT-u i AI alatima \u2013 nisi ni u budu\u0107nosti, a ve\u0107 je stigla.<\/p>\n<p data-start=\"2990\" data-end=\"3145\">Vrijeme je da tvoji savjeti i znanje dobiju <strong data-start=\"3037\" data-end=\"3058\">du\u017ei rok trajanja<\/strong>.<br data-start=\"3059\" data-end=\"3062\" \/>Vrijeme je za <strong data-start=\"3079\" data-end=\"3103\">pametan content plan<\/strong> koji <em data-start=\"3109\" data-end=\"3119\">ne ovisi<\/em> o raspolo\u017eenju algoritma.<\/p>\n<h2>Ne zna\u0161 odakle krenuti?<\/h2>\n<p data-start=\"3184\" data-end=\"3199\">Zato sam ja tu.<\/p>\n<p data-start=\"3201\" data-end=\"3246\">U programu <strong data-start=\"3212\" data-end=\"3237\">\u201cTi, kamera i akcija\u201d<\/strong> u\u010dim te:<\/p>\n<ul data-start=\"3247\" data-end=\"3408\">\n<li data-start=\"3247\" data-end=\"3270\">\n<p data-start=\"3249\" data-end=\"3270\">kako zavoljeti kameru<\/p>\n<\/li>\n<li data-start=\"3271\" data-end=\"3324\">\n<p data-start=\"3273\" data-end=\"3324\">kako strukturirati sadr\u017eaj koji se reciklira i \u0161iri<\/p>\n<\/li>\n<li data-start=\"3325\" data-end=\"3408\">\n<p data-start=\"3327\" data-end=\"3408\">i kako ga pretvoriti u svoju <strong data-start=\"3356\" data-end=\"3383\">mini content strategiju<\/strong> koja ti donosi rezultate<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3410\" data-end=\"3493\">Javi mi se ili se prijavi putem weba \u2013 vrijeme je da tvoj sadr\u017eaj radi za tebe.<\/p>\n<p>Vi\u0161e o programu mo\u017ee\u0161 saznati <a href=\"https:\/\/mjdd.hr\/hr\/usluge\/edukacije-i-tecajevi\/ti-kamera-akcija\/\" target=\"_blank\" rel=\"noopener\">ovdje<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ako ti cijeli content \u017eivi na Facebooku \u2013 imam jednu rije\u010d za tebe: Rizi\u010dno. U 2025., korisnici vi\u0161e ne pretra\u017euju informacije samo na Googleu. Koriste TikTok kao tra\u017eilicu. Instagram se promjenio algoritam i oslanja se na klju\u010dne rije\u010di. YouTube kao edukaciju. ChatGPT za savjete. A tvoj web? Ako ga nema \u2013 nisi u igri. Tvoj [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,16],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":0,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/media\/1923"}],"wp:attachment":[{"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mjdd.hr\/en\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}